We want to work with our clients in mind, meet and understand their special needs. We want to build loyalty in our steel brand by being our customers’ one-stop reliable supplier, the one they always trust. We will do this by:

• Being flexible and easy to work with – this means being adaptable, compassionate, proactive, and competitive.

• Creating new relationships and strengthening current relationships – this means being friendly, trustworthy, and engaging.

• Working collectively to drive changes – with effectiveness and enthusiasm that stimulate service and product development.

• Doing what we say – this means being honest and reliable.